PENGARUH KUALITAS PELAYANAN DAN PERSEPSI NILAI TERHADAP KEPUASAN KONSUMEN MENGGUNAKAN BPJS KESEHATAN DI KOTA PADANG

Abstract

ABSTRACT
The aim of this study was to get the empirical evidence of service quality effect and the
value perception toward customers satisfaction. The researcher used purposive sampling as
the sampling technique. The sample was 60 respondents of BPJS users in Padang city.
Primary data was used as the data of this research. The data were gathered by using
questionaires descriptive analysis. Furthermore, the hypothesis test was done by using
multiple linear regression analysis and T-test statistics test. Based on the result found that the
service quality and value perception are positive significant influence the customers
satisfaction. In BPJS health life at padang city.
Keywords: Service Quality, Value Perception, customer satisfaction.