PENGARUH KUALITAS PRODUK, HARGA, DAN PERSEPSI TERHADAP PERPINDAHAN MEREK DARI PREMIUM KE PERTALITE DI KOTA PADANG

Abstract

Abstract
The aim of this research is to determine how the influence of the products quality, price, and perception towards brand switching from Premium produc of gasaline pertamina’s to Pertalite in Padang city. This research used quantitative the primary data that of collected through questionnaire be distributed to the eighty respondents,by using accidental sampling method.The data of methodology of ther research use the descriptive and multiple regression analysis methods. The results of this research found that : (1) products quality has positive and significant influence on brand switching from Premium product of gaseline pertamina’s to Pertalite in Padang city.(2) Price has negativly influence on brand switching from Premium productof gaseline pertamina’s to Pertalite in Padang city (3) Perception has negativly influence on brand switching from Premium product of gaseline pertamina’s to Pertalite in Padang city.
Keywords: products quality, price, perception,brand switching