FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIANIMPULSIF PADA FOOD MARTBASKOGRAND MALL PADANG

Abstract

ABSTRACT
Unplanned purchasing decisions can be affeccted by a number of factors, such as the perception, positif emotion , atmosphere store, and attitude consumer the brand product were observed. It also has a very important role to affeccted impulsive purchase. In modern society tend to be consumptive lifestyle factors trigger purchases that appear suddenly. The purchase process or unplanned impulsife more common in a grocery store or supermarket. In this study, the object is Foodmart Basko Grand Mall Padang is located at Jalan S. Parman Padang. In general, this study conducted a descriptive and quantitative research. In this study population is all consumers who make purchases unexpected (impulsive purchases) FoodMart Basko Grand mall at Padang. The reset of this resecal showed that perceptions, emotions Positive, Store atmosphere and attitude significantly influence purchasing decisions Impulsive on Foodmart Basko Grand Mall Padang.
Keywords: Perception, Positive Emotions, Store Atmospheric, Attitude