ANALISIS PENGARUH WORD OF MOUTH, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN DI MODIS HOLIC BOUTIQUE PADANG

Abstract

This study aimed to analyze the influence of word of mouth, price, and product quality on purchasing decisions at modis holic boutique Padang. This research data obtained from the questionnaire. The sampling methode of this study using convinience sampling, and the total of the sample is 80 respondent.The findings in this study show that variabel word of mouth have significantly influence on purchasing decisions, variabel price have significantly influence on purchasing decisions, and variabel product quality have significantly influence on purchasing decisions.
Keywords: Word Of Mouth, Price, Product Quality, Purchase Decision