PENGARUH KUALITAS PRODUK, HARGA, KUALITAS LAYANAN, DAN GAYA HIDUP TERHADAP KEPUTUSAN MEMILIH KLINIK KECANTIKAN NATASYA SKIN CARE PADANG

Abstract

This study aim to determined the effect of product quality, price, quality of service, and lifestyle Decision Against Choosing Skin Care Beauty Clinic Natasya Padang. Sample in this research is the consumers buy or use the services of the Klinik Skin Care Beauty Natasya Padang with totally 138 respondent. Techniques used is purposive sampling. The data used is primary data through questionnaires. Data analysis method used is multiple linear regression analysis. Hypothesis testing using T-test statistical test to prove the influence of the independent variable on the dependent variable partially or individual.
The results of this study found that the quality of the products and lifestyles significant positive effect on the decision to choose a beauty clinic. While price and quality of service are not significant positive effect on the decision to choose a beauty clinic Natasya Skin Care in Padang.
Keywords: Product Quality, Price, Quality of Service, Lifestyle, purchase decision