PENGARUH BAURAN PEMASARAN DALAM KEPUTUSAN KUNJUNGAN PADA AGRO WISATA ARIZA FARM DI PADANG PARIAMAN

Abstract

This study aims to determine the effect of the marketing mix in the decision of hits on Agro Tourism Ariza Farm in Padang Pariaman. The sample in this study was 138 tourists visiting the Agro Tourism Ariza Farm in Padang Pariaman. Techniques used in sampling is purposive sampling. The data used is primary data through questionnaires. Data analysis method used is multiple linear regression analysis. Hypothesis testing using T-test statistical test to prove the influence of the independent variable on the dependent variable partially or individual.
The results of this study found that the product, price, place, people and physical saranan influence the decision of the visit. While the sale and the process does not affect the decision of a visit to the Agro Tourism Ariza Farm in Padang Pariaman.
Keywords: Marketing Mix (Product, Price, Place, Promotion, People, Process, Physical Facilities) Decree Travelers