PENGARUH KUALITAS PRODUK, HARGA, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU SPECS DI KOTA PADANG

Abstract

This study aims to determine the effect of product quality, price, and product
design on purchasing decisions Shoes Specs In the city of Padang. sample in this
research is that consumers who buy or use Shoes Specs in Padang totaling one
hundred and thirty-eight people. Techniques used in sampling is purposive sampling.
The data used is primary data through questionnaires. Data analysis method used is
multiple linear regression analysis. The results of this study found that the quality of
products, pricing and product design positive and significant impact on purchasing
decisions Shoes Specs in Padang
Keywords: product quality, price, product design, purchasing decisions