PENGARUH FAKTOR GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PONSEL CERDAS (SMARTPHONE) MEREK BLACKBERRY DI KOTA PADANG

Abstract

This study aims to investigate the influence of lifestyle factors on purchase decisions smart phones (smartphones) Blackberry brand in Padang. sample in this research is that consumers who buy and use smart phones (smartphones) Blackberry brand in Padang totaling 138 people. Techniques used in sampling is purposive sampling. The data used is primary data through questionnaires. Data analysis method used is multiple linear regression analysis.
The results of this study found that the activity and opinions significant positive effect on purchasing decisions. While interest is not significantly influence the purchasing decisions Smartphone (Smartphone) Brand Blackberry in Padang.
Keywords: Lifestyle, Activities, Interests, Opinion, Purchase Decision