PENGARUH FAKTOR PERSONAL, CULTURE, PSHYCOLOGICAL DAN CITRA PERGURUAN TINGGI TERHADAP KEPUTUSAN PEMILIHAN JURUSAN AKUNTANSI (Studi Empiris Mahasiswa Akuntansi di Kota Padang)

Abstract

This study aims to examine the influence of personal factors , culture , and image pshycological college selection decision to the accounting department ( accounting students empirical study in the desert city ) . The population used in this study were all accounting students S1accounting department at four universities in the desert city . The sample used in this study is the method of random sampling . The samples used in this study was 100 respondents . The data collection is done by using a questionnaire . Technical analysis of the data used in this research is multiple linear regression .

These results indicate that personal variables and variable pshycological not significantly influence accounting majors election decision , variable and variable image culture significantly influence college choice decision accounting majors

 

Keywords : personal, culture, pshycological, the image of the college, accounting   majors election decision