PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN CITRA TOKO TERHADAP LOYALITAS PELANGGAN (Studi Kasus Bana Swalayan Ujung Gading Pasaman Barat)

Abstract

Abstract At the present time the level of business competition in Indonesia is very tight because every company continuously strives to improve its market share and reach new customers. Companies must work hard to make new strategic policies in selling their products and services in order to face competition from competitors that can deliver greater value to customers so that it can increase consumer loyalty. This study aims to determine the Effect Of Product Quality, Quality Of Service, And Shop Image to Customer Loyalty. The population of the research is a customers who has shopped at Bana Supermarket’at Ujung Gading Pasaman Barat. The number of samples in this research is 80 peoples. The sampling tekhnich was taken by using purposive sampling tekhnich. The sources of data used primary and secondary datas, datas collection techniques uses quesioner. The method analysis are descriptive analysis mutiple linear berganda analysis and test statistical. Method the research showed that the product quality, quality of service, and shop image positiv and significant effect to customers loyalty. Keywords : Product Quality, Quality Of Service, Image Shop and Customer Loyalty