PENGARUH KUALITAS PRODUK, HARGA, DESAIN PRODUK DAN KEPERCAYAAN M EREK TERHADAP MINAT BELI KONSUMEN PADA SULAMAN DAN BORDIRAN DI KOTA PADANG

Abstract

Crafts Needlepoint and embroidery are the business that have great potential to be developed. In this study, the research object is embroideret product at Padang city. The main objective of this study was to determine the impact of product quality, price, product design, and brand trust on consumers buying interest in needlework and embroidery at Padang city. The population in this study are consumers who bought or are interested in buying the type of needlepoint and embroidery products at Padang city. Selection of the sample in this research that consumers who buy or are interested in buying the type of needlepoint and embroidery products at Padang city.
The results showed the product quality is positive significant effect on consumer purchasing interest in embroidery and embroidery in Padang. Prices positive not significant effect on consumer buying interest on embroidery at Padang. Product Design positive significant effect on consumer purchase interest in embroidery and Bordiran in Padang. Brand trust positive significant effect on consumer purchase interest in embroidery and embroidery in Padang.
Keywords: Product Quality, Price, Product Design, Brand Trust, Consumer Buying Interest