PENGARUH GAYA HIDUP, STORE ATMOSPHERE, DAN MOTIVASI HEDONIS TERHADAP IMUPLSIVE BUYING KONSUMEN MAY17 DISTRO PADANG

Abstract

This study aims to determine the effect of lifestyle , the Store Atmosphere and hedonic motivations
against impulsive buying consumers in May17 Distro Padang . This study uses a sampling technique accidental
sampling . The sample used one hundred respondents . The data used are primary data . Data analysis method
used is multiple linear regression . The results of this study found that the Store Amosphere and hedonic
motivations are significant effect on consumer impulsive buying in May17 DistroPadang, wheares lifestyle
variables do not affect on consumer impulsive buying in May17 DistroPadang.
Keywords : Lifestyle , Store Atmosphere, Motivation Hedonis , Impulsive Buying