PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MEREK “V-GEN” DI KOTA PADANG

Abstract

The purpose of this research is to analyze the effect of marketing mix to the purchase decision of V-gen memory card in Padang. The sample in this research are 100 respondent by using purposive sampling methode and using multiple linier regression methode. The independent variables that used in this research are product, price, distribution and promotion, the dependent variabel is purchase decision. The result of this research indicate that product, price, distribution and promotion have significant effect on purchase decision of V-gen memory card in Padang. Keywords: produck, price, distribusion , promotion , purchase decision.