Pengaruh Kepercayaan, Harga Dan Promosi Terhadap Keputusan Konsumen Memilih Koran Haluan Dikota Padang

Abstract

This study aimed to determine the effect of trust, price and promotion to decision of consumers choose Newspapers Direction In the town of Padang. The sample in this study the consumers who read a newspaper in the city of Padang bow totaling 138 people. Techniques used in sampling is purposive sampling method. The data used are primary data. Data analysis method used is PLS Hypothesis testing using T-test statistical test.
Based on the test results of SEM (Structural Modeling Equational) using Smart PLS it can be concluded that the confidence positive and significant impact on the decision the consumer chooses Policy newspapers in Padang. Prices positive and significant impact on the decision the consumer chooses Policy newspapers in Padang. Promotion does not significantly influence consumer decision choosing Newspapers bow in Padang.
Keywords: Trust, Price, Promotion, Purchase Decision