PENGARUH KUALITAS PRODUK, HARGA DAN MOTIVASI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT DI PASAMAN BARAT

Abstract

ABSTRACT
The high existing congestion on the highway made motorcycle is the right choice to simplify and accelerate through the congestion on every journey and can save time. Some brands of motorcycles that have been known to the people of Indonesia such as Yamaha, Honda and Suzuki continue to improve and think to look for solutions to create competitive advantage. Excellence is not only created through analysis of behavioral konsumenAlat transportation is something that is needed by everyone, because with the means of transportation the mileage or impaired mobility, someone will rise and the growing age of the types of transportation will become more varied, one means of transportation preferably society is a motorcycle. Purchasing decisions are individual activities that are directly involved in the decision to purchase the product offered by the seller. This study aimed to analyze the effect of product quality, price and motivation to the purchasing decision Honda Beat motorcycle in Pasaman Barat.Sampel in this research were 80 respondents. The sampling technique is purposive sampling.Product quality, price and motivation is not a positive influence on the purchase decision. Companies are advised to improve the quality of products offered, so that consumer confidence in the brand Honda Honda Beat motorcycle mainly getting stronger and increasing purchasing decisions.
Keywords: Product quality, price, motivation and buying decision