PENGARUH HARGA, PERSEPSI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MEREK NEW JUPITER MX KING 150 CC DI KOTA PADANG

Abstract

ABSTRACT
This study aims to determine the effect of price, perception and campaign to buying decision
motorcycles Yamaha Jupiter MX King Brand New 150 CC in Padang. The sample in this
study is the consumers who buy or use Brand New Motorcycles Yamaha Jupiter MX King
150 CC in Padang totaling one hundred thirty eight respondents. Techniques used in
sampling is purposive sampling. The data used is primary data through questionnaires. Data
analysis method used is multiple linear regression analysis. Hypothesis testing using T-test
statistical test to prove the influence of the independent variable on the dependent variable
partially or individual.
The results of this study found that the price is positive and significant impact on purchasing
decisions, perception of positive and significant impact on purchasing decisions, and
promotion of positive and significant impact on purchasing decisions.
Keywords: Price, Perception and Promotion, Purchase Decision