PENGARUH IKLAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIOJ F1 DI KOTA PADANG

Abstract

ABSTRACT This study aims to determine the effect of rent and price Buying Decision Against Motorcycles Yamaha MIOJ F1 in Padang. The sample in this study is that consumers who buy or use a Yamaha motorcycle MIOJ F1 in Padang totaling 138 people. Techniques used in sampling is purposive sampling. The data used is primary data through questionnaires. Data analysis method used is multiple linear regression analysis. Hypothesis testing using T-test statistical test to prove the influence of the independent variable on the dependent variable partially or individual. The results of this study found that the ad positive and significant influence on purchasing decisions and price positive and significant impact on purchasing decisions Yamaha Motorcycles MioJ F1 in Padang Keywords: Advertising, Price, Purchase Decision