PENGARUH LOKASI DAN ATMOSFER TOKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SWALAYAN BUDIMAN DI KOTA PADANG

Abstract

Abstract
The purpose of this study was to determine the influence of the location
and the atmosphere store on consumer purchasing decisions self-wise in Padang.
The population in this study are all consumers who are around sawahan, aged
over 17 years, and is domiciled in Padang. The sample used in this study were 60
respondents. While the method of sample used in this study usingmethod,
purposive sampling in taking each sample based on the criteria. Data analysis
technique used is multiple linear regression. The study found that location and
store atmosphere positive and significant impact on consumer purchasing
decisions self-wise in Padang.
Keywords: Location, store atmosphere, purchase decision