Pengaruh Promosi, Persepsi dan Harga Terhadap Keputusan Pembelian Sepeda Motor Merek Honda Vario 150 CC di Kota Padang

Abstract

This study purposed to get empirical evidence of the effect of the promotion, the perception and the prices on consumer purchasing decisions on a motorcycle Marek Honda Vario 150 CC in Padang. In this study, 138 people used the motorcycle brand Honda Vario 150 CC in Padang. The data used primary obtained by distributing questionnaires to the respondents who qualify. The variables used in this study can be grouped into two main variables. The first independent variable consisted of promotions, perception and price. Both the dependent variable is the purchase decision. Hypothesis testing is done by to spend model of multiple regression analysis and t-test statistics. Based on the results of hypothesis testing that has been conducted found that the campaign significantly influence the purchase decisions of Honda motorcycles Vario in Padang while the perception and the prices are not significantly influence the purchasing decisions of Honda motorcycles Vario in Padang
Kata Kunci Promosi, Persepsi, Harga dan Keputusan Pembelian