PENGARUH DESAIN PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN JEANS LEVI’S DI KOTA PADANG

Abstract

The purpose of the research is to find out the product design and lifestyle through purchasing decisions Levi’s jeans in Padang. Samples used in this study is consumers who wear Levi’s jeans in Padang of 60. The technique used in taking the sample is purposive sampling. Primary data through distributing questionners is kind of the data used. Data analysis method used is multiple liner regression analysis hyphotesis used prove the in influence of independent variable on the dependent variable partially. Variable through the dependent variable in partial or individual. The research result find that the product design and lifestyle positevely affect the significant through purchasing decisions Levi’s jeans in Padang. Keywords: Product Design, Lifestyle, Purchasing Decisions