PENGARUH PERSEPSI, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK CAT MEREK CATYLAC DI KOTA PADANG

Abstract

This study aims to investigate the influence perception, product quality and price on purchase decisions product paint brand Catylac in Padang. The sample in this study is that consumers who have been buying or using a product paint Brand Catylac in Padang which amounted to 100 people. Techniques used in sampling is purposive sampling. The data used is primary data through questionnaires. Data analysis method used is multiple linear regression analysis. Hypothesis testing using T-test statistical test to prove the influence of the independent variable on the dependent variable partially or individual. The results of this study found that the perception of a significant positive influence on purchasing decisions, product quality is a significant positive influence on purchasing decisions and significant positive effect on the price of the product purchase decisions Brand Paint Catylac in Padang. Keywords: Perception, Product Quality, Price, Purchase Decision