ANALISIS PENGARUH PERSEPSI KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT BELI (STUDI PADA TOKO FASHION PAKAIAN WANITA DI KOTA PADANG)

Abstract

Abstract
This research aimed to anlysis the influence of perception, service quality and price on purchase intentions in women’s fashion store in Padang. The sample of this research is 100 respondents, and using convinience sampling. The analysis method used is multiple linier regression analysis. The results of this research found that perception and service quality significant influence on purchase intentions, but price not has a siqnificant influence on purchase intentions in women’s fashion store in Padang.
Keywords: Service Quality, Price, Purchase Intentions.