TANGGUNG JAWAB PELAKU USAHA TERHADAP KONSUMEN PENGGUNA JASA APLIKASI ONLINE SHOPEE YANG DIRUGIKAN DI KELURAHAN BANDAR BUAT DAN KELURAHAN KOTOLALANG KECAMATAN LUBUK KILANGAN KOTA PADANG

Abstract

ABSTRAC In this modern era, many consumers prefer to shop and make sales and purchase transactions via the internet to make it easier, one of which is through the online Shopee application or website. Even though the government and Shopee have provided guarantees regarding consumer rights in the law, considering that Shopee is also Indonesia's number one online shopping site, the fact is that there are still many consumers whose rights are often sidelined by business actors so that consumers feel they are being harmed when transacting at Shopee. . The issues that will be discussed are the Shopee Online Shopping Site in Implementing Legal Protection for Consumers Who Are Aggrieved in Buying and Selling, as well as the responsibilities of business actors towards consumers who are harmed when transacting at Shopee. In writing this thesis, the author uses the Sociological juridical legal research method. This research is descriptive analytical. The author uses primary and secondary data in writing this thesis. From the research results obtained, it shows that regulations regarding consumer protection in electronic transactions in Indonesia can be accommodated properly by UUPK and UU ITE, and Shopee also provides accountability to consumers who are harmed by providing complaint services regarding products, business actors, and delivery services, consumers can also reimburse funds or products, as well as identity protection.