PERTANGGUNG JAWABAN PELAKU USAHA TERHADAP KONSUMEN DALAM PENJUALAN OBAT TRADISIONAL BERBAHAN KIMIA OBAT DI BADAN PENGAWAS OBAT DAN MAKANAN KOTA PADANG

Abstract

ABSTRACT The responsibility of business actors in marketing chemically-based traditional medicines (CBT) is an important aspect that must be carried out. This responsibility is intended to ensure consumer protection, as consumers are the target of these business actors. According to regulations from institutions like BPOM in Padang City, business actors must adhere to the applicable rules so that the Consumer Protection Law No. 8 of 1999 can be realized and maximized. The problem formulation is as follows: 1.) How is the implementation of business actors' responsibility for chemically-based traditional medicines towards consumers at BPOM in Padang City? 2.) What are the obstacles in the implementation of business actors' responsibility for chemically-based traditional medicines towards consumers at BPOM in Padang City? 3.) What efforts have business actors made to overcome the obstacles in the implementation of their responsibility towards consumers of chemically-based traditional medicines at BPOM in Padang City? This is sociological legal research. The data sources used are primary and secondary data. Data collection techniques were conducted through interviews and document discussions, and the data was analyzed qualitatively. The research findings are as follows: 1.) Business actors have collaborated with BPOM in Padang City in fulfilling their roles and responsibilities, 2.) Business actors and all parties involved in the marketing of traditional medicines face obstacles such as the lack of education and resources in the process and also BPOM said that chemically-based traditional not come from Padang City, 3.) Business actors and related parties have made efforts such as using the Pentahelix approach in the process.