PELAKSANAAN KEWAJIBAN PELAKU USAHA KAFE DI KOTA PADANG TERHADAP PENCANTUMAN LABEL HARGA PADA SEKTOR KEPARIWISATAAN

Abstract

ABSTRAK Clear and transparent price labeling is an important aspect in efforts to protect consumers. In Padang City, there are still several cafes that do not fulfill the obligation to display price labels as described in Law Number 10 of 2009 on Tourism, and Law Number 8 of 1999 on Consumer Protection. Research questions: (1) How is the implementation of the obligation to display price labels by cafe businesses in Padang City? (2) What are the constraints faced by cafe businesses in fulfilling the obligation to display price labels in Padang City? (3) What solutions can be implemented to fulfill the obligation to display price labels by cafe businesses in Padang City? This is a socio-juridical research, using primary and secondary data, collected through interviews and document studies, and analyzed qualitatively. (1) The implementation of the obligation to display price labels is in the form of displaying prices on the menu or providing additional price information. (2) The constraints in fulfilling the obligation to display price labels are lack of understanding about regulations, additional costs for price updates, supervision and law enforcement issues, limited access to technology, focus on profit, and minimal socialization and education. (3) The solution to address the constraints in fulfilling the obligation to display price labels by cafe businesses is to increase socialization and education