PERLINDUNGAN HUKUM TERHADAP PENJUAL DALAM PEMBATALAN PERJANJIAN JUAL BELI OLEH PEMBELI SECARA ONLINE DI TOKO LASEGEH COLLECTION PERAWANG

Abstract

The development of information technology has transformed the pattern of trade transactions in society from conventional systems to online transactions. Online transactions provide many benefits, such as time efficiency and market expansion, but they also raise new legal issues. One of the most frequent problems is the unilateral cancellation of sales agreements by buyers. This action has the potential to harm sellers both financially and in terms of legal certainty, thus highlighting the importance of legal protection for sellers in order to create fairness in electronic transactions.The research problem consists of two main points: (1) the factors that cause buyers to cancel online sales agreements at the Lasegeh Collection Perawang clothing store? and (2) the legal consequences for buyers who unilaterally cancel online transactions? The research method used is sociological legal research with data collection techniques through documentation studies and interviews, which were then analyzed qualitatively to obtain a comprehensive understanding. The findings show that buyers cancel transactions mainly because of more attractive offers from other stores after the transaction is made, along with other factors such as inaccurate product information and delivery delays. The legal consequences of unilateral cancellations are sanctions from the online platform, including warnings, account restrictions, and even permanent suspension. These results emphasize the need for clearer regulations to protect sellers and increase consumer legal awareness in order to establish a fair and balanced online transaction system.