STRATEGI PALANG MERAH INDONESIA DALAM MENINGKATKAN KESADARAN MASYARAKAT UNTUK DONOR DARAH DI KOTA PEKANBARU

Abstract

The Indonesian Red Cross (pmi) as a humanitarian organization plays a key role in providing blood
according to the health act no. 17 years 2023, in the new city of pekan23, the population of 1,14
million people with blood needs of up to 6,000-9,000 bags per month, but the pmi can provide only
40-60 bags per day. The main problem is the lack of public awareness of the benefits and
procedures of blood donors, as well as the lack of access to information and services. Additionally,
blood has a limited reserve of about 21 days, so there is often a shortage of stock when high demand
or waste on expiry. Problem formula includes: (1) pekanbaru pmi strategy in raising public
awareness for blood donors; (2) obstacles faced; (3) efforts to overcome those obstacles. Research
USES sociological legal methods to locate the city of pmi in new pekanbaru. Data is collected
through structured interviews with the pmi chairman of the new pekanbaru city, and then qualitative
analyses. 1. Strategies: itinerant donor arrangements, media and agency education, government and
private collaboration, and a wide range of channel distribution of information. 2. Constraints:
misunderstandings about donor risk, fears of procedures, minimum access to information, and
limited facilities and volunteers. 3. Efforts: enhanced education materials, real-time use of
technology for information, enhanced collaboration, and enhancing.