PENEGAKAN HUKUM TERHADAP PELANGGARAN PERATURAN MENTERI KESEHATAN NOMOR 1787 TAHUN 2010 TENTANG IKLAN DAN PUBLIKASI LAYANAN KESEHATAN DI KLINIK GIGI/PRAKTIK DOKTER GIGI KOTA PADANG

Abstract

This study examines law enforcement against violations of Minister of Health
Regulation No. 1787 of 2010 concerning Advertising and Publication of Health
Services in dental clinics and dental practices in Padang City. The background to
this research stems from the proliferation of health service promotions on social
media, which often violate legal provisions and professional ethics, such as the
use of patient testimonials, exaggerated claims, and commercial discount
promotions. This study employed a sociological (empirical) legal method with a
qualitative descriptive approach. Data were obtained through interviews with the
Padang City Health Office and the Indonesian Dentists Association (PDGI), as
well as document studies of relevant laws and regulations and literature. The
results indicate that law enforcement has been carried out through administrative
sanctions by the Health Office and ethical sanctions by the PDGI, but
implementation has not been optimal. The main obstacles include limited
oversight of digital media, low legal awareness among healthcare workers, and
suboptimal coordination between institutions. Efforts have included increased
supervision, guidance and dissemination of regulations, and strengthening
coordination and complaint mechanisms. This study emphasizes the importance of
synergy between government agencies and professional organizations in realizing
ethical, professional, and public-protective health service advertising practices.