"BRAND REGISTRATION OF TOUR AND TRAVEL SERVICES PT. JAYA MAJOR TOUR IN SOLOK CITY "

Abstract

Abstract

Brand is a tool identifier that is used by people or companies on products produced in the form of goods or services. The author raised about the registration of the mark because there are many businesses that have not registered their business brand. Business operators considered by the Business License and the location permit they have done a trademark registration. The author chose PT. Jaya Utama Travel to study because this company is quite known to the public, and the strategic location of the company. The study is how the implementation of the registration of the mark?, What are the benefits of registering brand?, And what obstacles faced when registering the brand?. The method used in this study is that the juridical sociological research conducted in the field to obtain primary data through interviews with informants with semi-structured questions, then do the research literature conducted on the literature to obtain secondary data. After the data collected qualitative analysis. The results of this study concluded that the implementation of trademark registration PT. Jaya's main tourist in accordance with Act 15 of 2001 on Marks. PT. Utama Jaya Tourism benefit in the form of legal protection. The problem faced when registering a brand that is on the old registration process huge cost.

Keywords: Registration, Trademark, PT. Utama Jaya Tourism