PELAKSANAAN TRANSFER OF TECHNOLOGY DALAM SISTEM FRANCHISE DI MC DONALD’S KOTA PADANG

Abstract

ABSTRACT

Law rule is needed for every aspect economic and economic sector growing that reciprocal symptoms or completed each other. For developing country like Indonesia, to step up the development doesn’t have to find technology by it self, however it will be more eficiency if to perform the transfer of technology, without forgeting the effort for finding the transfer of technology it self. The transfer of technology was the efective dan it works, if its come about time  and  finance.  There  is  much  way  that  it  can  do  by  people  who  doing  transfer  of technology in another country, one of them was with franchising. Franchise metode today is so  much  popular  in  many company and  Indonesia  using  franchising  for  keep  it  self  in technology industry. The issue that about to discuss is 1) how the implementation transfer of technology in franchise system at McDonal’s in Padang city ? 2) what is the obstacle of the implementation transfer of technology in franchise system at McDonal’s Padang city?. Research type is using sociological law (Socio Legal Research). File were obtained through interviews and document study. Analysis was performed to analyze the file using qualitative analysis. Result of this study are implementation of transfer of technology in franchise system at McDonal’s Padang city has been carried with MoU (Memorandum of Understanding) agremeent between franchisor and franchise which is about the logo, management system, building, brand, machines, materials, recipe, and menu. The obstacle that been faced is in about competition, product marketing and storage of goods.

Keyword: Transfer of Technology, Franchise, McDonald’s.