PENGGUNAAN GAYA BAHASA IKLAN DALAM MEDIA CETAK TABLOID WANITA INDONESIA

Abstrak

example in pronunciation, including the use of language in mass media (printed media and electronic). The aim of this research was to describe the language style on the tabloid of Wanita Indonesia and massage of the meaning want to be informed by using the language style. This research used theory about the language style of opponent and comparative words was affirmed by Hendry Guntur Tarigan. The type of this research was a qualitative research with descriptive method. Based on the data analysis, can be concluded that the usage of metaphor of language on the advertisement of Tabloid Wanita Indonesia Edition 1215-1231/April 27 to August 28, 2013 there were the comparative language style and opponent (1) to be found comparative language style in the form of metaphoric language, those are, 5 hyperbola, 4, litotes, 1 paradox, 3 irony (2) to be found the opponent of metaphoric language, those are, 8 personification, 5 metaphor, 3 allegory, 3 pleonasm. Therefore, it can be concluded that the usage of comparative language style and opponent on the tabloid of Wanita Indonesia edition 1215-1231/April 27 to August 28, 2013, to be found 32 data.

Key words: Language Style, Printed Media, Tabloid of Wanita Indonesia