ANALISIS SCRIP IKLAN BERBAHASA MINANGKABAU DI RADIO ARBES FM KOTA PADANG SUMATERA BARAT

Abstrak

ABSTRACT

            This study purpose to analyze the use of the phrase scrip Minangkabau language ads on radio ARBES FM Padang city, West Sumatera particular statutes use the phrase in terms of form and meaning. Theory used in thes study is theory proposed by Alwi, dkk (2000) dan Chaer (2007). Fokus of this research is the analysis of scrip Minangkabau language ads in radio ARBES FM Padang city, West Sumatera Barat particular statutes use the phrase in terms of form and meaning. Method used is descriptive method that synthesize the data and make concludions of the report. Results of the study showed (1) sentence based provisions found in the scrip sentence radio ARBES FM advertising in Minangkabau languange is imperative, sentences, ask, and appeal, (2) based on its meaning in the context of the provision is very and use different sentence. For it, it can be concluded that the statutes use the phrase in terms of advertising and its meaning in the form of scrip radio ARBES FM Padang city, West Sumatera is very varied and different.

Key words: analysis of the Minangkabau Language, Scrip ads, Radio