KESANTUNAN BERBAHASA PEDAGANG SAYUR DALAM MELAYANI PEMBELI DI PASAR KAMBANG KABUPATEN PESISIR SELATAN

Abstrak

This Research purpose to describe the modesty of speech the greengrocer serve buyer at Kambang market in Pesisir Selatan regency. The theory that is used based on Chaer’s opinion (2010) about the modesty of speech principle kind of the research is qualitative research with descriptive method. The obsed of this research is the greengrocer at Kambang market in Pesisir Selatan regency. The (1) method of data collection by doing observation to find out the informant of greengrocer, (2) the autbe observe and record the speech of the greengrocer serve dibuyer by using handphone, (3) after the data collested, recording is dessribed in the written from in the paperthat has been provided by the author, (4) analyze from of greengrcer modesty. The result of the research show that from of speech act modesty that the greengrocer express when they serve buyer class fredas poute. From the six froms of speech act that has ben observed, there are only sour speech act that is found. They are maksim wisdom as much 23 data, maksim reception as much 9 data, maksim humility as much 1 data and maksim match as much 9 data. Based on the result of data anlyze, so it can conclucle that the formiat modesty that the greengrocer express when they serve buyer classified as polite appropriate follow politeness principle that put forward by Leech.

Keyword: politeness, kind of speech act, greengrocer.