BENTUK DAN MAKNA SCRIP IKLAN BERBAHASA INDONESIA DI RADIO DAMAI FM KOTA PARIAMAN SUMATERA BARAT

Abstrak

ABSTRACT

The purpose of this research was to describe the pragmatics analysis in forms and meaning of advetisement script in Damai FM radio Kota Pariaman, Sumatera barat. Theory used in this research were Chaer (2010), and Lee and Jhonson  (2011), about advertisment Chaer and Agustina (2010). About the speech acts and pragmatics. The type of this  research was qualitative research by descriptive method. The object of this research were the advertisement script that broadcased in Damai FM radio Kota Pariaman from October to December 2015. Based on analysis of the data that pragmatics form contained in advertisement script in Damai FM radio Kota Pariaman were as follow. First, deixis pragmatics founds 6 data witch were consist of 3 deixis room, 2 deixis persona and 1 deixis time. Deixis pragmatics was dominan in word form and had meaning to provide information again speaker opponent. Second, preuppositions pragmatics found 22 data preuppositions pragmatics common in sentences form and meaning contained was additional information which convey implicitly. Third, implicature pragmatics found 18 data. Implicature pragmatic convertation most common in word form and meaning wa joke, readiness, interes and describe the information in each utterance that tells of two peoples spoken who Andi be understood implicitly.

Key word : form and meaning of indonesian advertisement script in radio.