KESANTUNAN BERBAHASA DALAM NEGOSIASI HARGA DI DAERAH BANDA AIA KELURAHAN PASIA NAN TIGO PADANG: STUDI KASUS DI PASAR IKAN

Abstrak

ABSTRACT

This research aimedfor to describe speech acts and implementation of politenes principles of speech acts that happen in negotiations in the fish market at Banda Aia, Kelurahan Pasia Nan Tigo Padang. Theories that used in research are theory that stated by Hymes (1972) about speaking and opinion of Leech (1983) about modesty of speaking. This research is a qualitative reseacrh with descriptive method. Data analysis technique that used as follow: (1) describe speech that disclosed by seller and purchaser in negotiations, (2) agglomerate speech sellers and purchaser in form table, (3) analyze speech acts and implementation of principle modesty, (4) interpreting the result of data analysis, (5) conclude the result of data interpetation. Based on the result of data analysis be discovered point as follows: firstly, speech acts illocutionary amount 68 speech (33 utterances seller and 35 speech buyer), speech acts lucutionary that used amount 66 speech buyer (42 utterances seller and 24 speech buyer), speech acts perlocutionary that amount 38 speech consist of (25 utterences seller and 13 speech buyer). Second, implementation of politenes principles betweenutterances seller  and speech buyer in negotiations there is much that not obeyfrom 89 data discovered tact maximis found 32 speech obey,aggrement maxim is found 31 speech obey ,sympathy maxim is found 22 speech obey, generosity maxim is found 16 speech obey, modesty maxim is found 11 speech obey, and approbation maxim is found 5 speech obey. Overall conclude language that used in fish market at Banda Aia, Kelurahan Pasia Nan Tigo Padang not apply politenes principles. Although  there is politenes principles that violated, nevertheless purchaser not too depressing. They more priority benefit of work, that is a fresh fish with cheaper nates, additional services cutting fish and provide additional fish if you buy more.

Keywords: politeness, speech acts, negotiation, fish market, Banda Aia