IDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN INDUSTRI KECIL YANG BERBAHAN BAKU BAMBU DIDESA TUMPUK TANGAH KECAMATAN TALAWI KOTA SAWAHLUNTO
Abstract
Abstract
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Bamboo handicraft industry in Tumpuk Tangah Village is one of the activities that has a big role in giving the level of community contribution to the village arrears. Small industry sector is one form of alternative strategy to support economic development in long-term development. One indicator of success is to know the level of income generated. The goals to be achieved are the factors that influence the success of small industries with Bamboo. Data obtained from questionnaire 80 respondents as sample research. While the technique of data processing using factor analysis and path analysis with the help of Statistical Package For Social Science (SPSS) program.Marketing factors have 7 influences: product, price, promotion, place, person, process and physical evidence. After doing factor analysis it turns out only 6 factors that influence consumer decisions in buying products made from bamboo.
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Keywords: Indentifikation factors that influence the success of small industries
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