DESAIN KEMASAN IKAN BILIH BERDASARKAN KANSEI ENGINEERING DALAM UPAYA PENGEMBANGAN USAHA KECIL MENENGAH (UKM)

Abstract

Along with the development of functional, packaging is now not only used as a wrapper, but also pay attention to the aesthetic aspects that are displayed in order to appeal to consumers. Therefore, business owners should innovate the packaging used in order to increase sales volume. The suitable method for such conditions is to use Kansei Engineering. This method aims to design a product based on the desires of consumers. This research was conducted at UKM Bu Nella. As for the words kansei used, they were grouped into 4 elements, namely: form elements and packaging appearance had 6 items: attractive, unique, square, non-tacky colors, made of aluminum foil, there were fish images Choose There are 2 ergonomic factors: easy to carry and zipper. There are 2 items of environmental factors: reuse and recycle and brand and label factors there are 6 items: BPOM permit, halal label, composition, expire, cellphone number and store address. From the words of Kansei and the selected design elements, it is expected to increase the sales of Nella Bilih's Fish.

Keywords: Aesthetics, Kansei Engineering, Design Elements