ANALISA FAKTOR – FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM MEMLIH MIE INSTANT

Abstract

Product instant noodle is known as one of the fast food products are becoming increasingly popular with students because of its simplicity in terms of presentation. This study aims to analyze the factors that affect students in choosing instant noodles and determine the dominant factors that affect students in choosing instant noodles. From the results of the questionnaire were distributed there are 17 variables that affect students in choosing instant noodles. This research was conducted using factor analysis method obtained 4 factors that affect students in choosing instant noodles with 7 variable shaper that has been extracted. The conclusion of this study is there are 4 factors: the first factor varied and durable with a variable amount of content diversity, saving the monthly expenses, it can be for stock and durable, factor II financial financial variables that have been depleted, the third factor with variable flavor variations taste tasty, economical prices, and factor IV with variable brand famous brand and the dominant factors that affect students in choosing instant noodles is the first factor varied and durable.

Key words : Analyze Factor, Variable, Instant Noodle