PERANCANGAN ULANG KEMASAN PRODUK OLAHAN RENDANG PADANG

Abstract

The main function of packaging is to protect the product. Currently functions of packaging are not only for packaging products, but also  aesthetic value. To be an aesthetically appealing, the value of aesthetics must be considered. By redesigning the  existing packaging,  Companies can increasing sales volume. One method that matches the current condition is a method of rational product development. This method based on consumer desires through desirable alternatives has seven step, begin with clearifying objective, fungtion analisys, setting requirement, engineering caracteristic, generating alternative, evaluation alternative product and architecture product.. The research was conducted on the home industry house Randang Rajo. Object of this study is rendang product packaging. There is also analysis of the function to be developed that is material, aesthetic and practical. From the results, the development of alternative packaging designs rendang that will be developed are: Protect, a way of packaging, shape, color, easy to carry, easy to be stored. Alternatives have been developed and have been selected are expected to produce new packaging design that can increase the sales and marketing of this rendang.