STRATEGI PENGEMBANGAN USAHA MELALUI POLA KEMITRAAN USAHA SULAM TANGAN DI KECAMATAN AMPEK ANGKEK

Abstract

Hand embroidered in District Ampek Angkek has stood since the 18th century, hand embroidery business conducted by buk Fatma has evolved over 20 years. Goods produced there are five types of products, namely scarves sieve, clothes brackets, spray bride, regular veil and koko. The production process in this business still using manpower. The tools used are also traditional that Pamedangmadewood.
OVOP (One Village One Product) is an attempt to add value over the flagship product of a particular village or region that contains local content-based culture. In other words, the focus of attention of the creative economy is the individual while OVOP grounded in the community. Movement of the "One Village, One Product" has attracted the attention of the region in which they are low income can not attract high-tech industries, and also from the people who work on poverty Alleviation projects.
Operational cooperation partnership pattern is the pattern of a business relationship which is run by a group of partners with partner companies. Partner group is a group that provides land, infrastructure and manpower. While the partner company providing cost, capital, management and providing other means of production. The company also partners as guarantor of the market by increasing the value-added products through processing and packaging.

Keywords: OVOP, Partnership, SWOT