PENILAIAN KENDARAAN ANGKUTAN TRAVEL TRAYEK PADANG-KERINCI BERDASARKAN ASPEK EKONOMI DAN KEPUASAN PELANGGAN
Abstract
Public transportation is growth rapidly in Indonesia This research was conducted to selected vehicles based on economic aspect and customer satisfaction for 3 vehicles that are Daihatsu Luxio, Toyota Avanza and Suzuki APV. Result for economic aspect shows that IRR of Toyota Avanza about 34.84%, Suzuki APV about 21.56% and Daihatsu Luxio about IRR 34.97%.. Questionnaire result shows that customer satisfaction for Toyota Avanza 68.3% and Daihatsu Luxio 68.9%.. Final result concluded thar Daihatsu Luxio was the best vehicles for Padang – Kerinci Route..
Keywords: Customer Satisfaction, Engineering Economic.
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