ANALISA KEBUTUHAN KONSUMEN TERHADAP HANDPHONE DENGAN PENDEKATAN AHP (ANALYTICAL HIERARCHY PROCESS)
Abstract
This study was written criteria for consumers in choosing a mobile phone. The criteria required by the consumer mobile phone is obtained from a semi-open questionnaire. This questionnaire distributed to 50 respondents. Retrieved 20 criteria in choosing a mobile phone. Furthermore, the elimination of the 20 criteria into 17 criteria on the basis of criteria in common sense. From the calculation of customer satisfaction obtained 3 negative criteria (Design, Brand, after-sales service) criteria for negative or unsatisfactory will be determined criterion is most needed by the consumer with the AHP. 3 (three) criteria and their weight is obtained Design Brand 0.6187 0.2637 0.1175 after-sales service
Keywords : Handphone, AHP, customer needs
References
Saaty, L. Thomas, 1993, Pengambilan Keputusan Bagi Para Pemempin, Penerbit PT. Pustaka Binaman Pressindo
Tjiptono, Fandy, Service Quality and Satisfaction, Penerbit Andi Offset, Yogyakarta
McLeod, Raymon, 2004, Mangement Information System, 9th Edition, New Jersey, Prentice Hall,inc.
Prisilia, Harliwanti, 1945, Penerapan AHP (ANALITYCAL HIERARCHY PROCESS) Untuk Memaksimalkan Pemilihan Vendor Pelayanan Teknik Di PT. PLN (PERSERO) Area Banyuwangi, Jurnal Volume 14 Nomor 1 April 2016, Yogyakarta
