Jurnal Manajemen Universitas Bung Hatta

User-Generated Contents, Purchase Intention, and the Mediating Role of Attitude- Exploring the Context of Developing Nations

2024-12-18T03:34:27+00:00

This paper explored the impact of User-generated content (UGC) on consumer purchase intention and the mediating role of attitude towards UGC. By analyzing factors like brand engagement, perceived credibility, perceived usefulness, and information quality, this research aims to shed light on the connections between these variables. Quantitative data was collected from 208 individuals using an online survey. SEM-PLS was used for data analysis. Findings revealed that the identified components of UGC significantly influence attitude, which, in turn, shapes purchase intentions. This research contributes to the understanding of how UGC can be harnessed by marketers to communicate value to customers and enhance purchase intention. It also highlights the indirect impact of UGC on purchase intention, mediated by the attitude toward UGC. Apart from enriching the existing literature, particularly from a developing nation’s perspective; the findings provide insights for mobile phone marketers in Bangladesh to benefit from the potential of authentic customer experiences to drive purchase intentions in a dynamic digital landscape.

Environmental Scanning on Competitive Advantage in Small Medium Enterprises: The Role of Innovation

2024-06-21T00:15:10+00:00

Innovation is the main key in achieving competitive advantage in business. Due to the dynamic business environment, small and medium enterprises (SMEs) must prioritize innovation to sustain their competitive advantage. This report offers a comprehensive perspective on how SMEs may effectively cope with any changes and sustain their competitive advantage through innovation. Therefore, explaining the main predictors of innovation in achieving competitive advantage in a dynamic environment is important to do. Through organizational information processing theory (OIPT), this study proposes environmental scanning as the main predictors in explaining innovative performance which in turn has an impact on competitive advantage. Data were collected from 245 SMEs in Indonesia from various industries. Testing the proposed hypothesis of the research was assessed with SEM by assisting Amos software. The results indicated that environmental scanning positively influence competitive advantage. Further the findings were also supported that innovative performance significantly mediates this relationship. This is a cross-sectional research study with a non-probability random sampling method, and self-report questionnaires, therefore possible bias may occur in the research findings. Implications of the research were also discussed in this paper.

Impact of Total Quality Management on Business Performance at DIY MSMEs Mediated by Customer Satisfaction and Moderated by the JIT

2024-11-15T06:29:26+00:00

The research investigates how Total Quality Management (TQM) influences company performance, with customer satisfaction acting as a mediator and the Just In Time (JIT) concept functioning as a moderator. This study specifically targets micro, small, and medium enterprises (MSMEs) in the food and craft industries in Yogyakarta. With a quantitative methodology, the study uses purposive and non-probability sampling techniques to collect data from 125 participants in DI Yogyakarta. The Smart-PLS application is used to analyze data using structural equation modeling (SEM) methods.The findings showed that total quality management (TQM) significantly improves positive effect both customer satisfaction and business perfomance. However, there is also a strong positive correlation between customer satisfaction and business performance. Other results show that the JIT variable improves business performance, but has a negative and insignificant impact in moderating the effect of TQM that it can actually weaken MSMEs TQM. MSMEs' commitment to maintaining product quality is the main thing that affects customer satisfaction and improves business performance. Thus, strict supervision is needed in the production process, including quality data collection, supplier selection, employee training, production timeliness, as well as regular inspections.

Assessment of the Hybrid Entrepreneurial Interest Instrument Utilizing Rasch Model Analysis

2024-12-11T09:02:15+00:00

Usability of the Rasch Model: A Study to Develop a Valid and Reliable Measure of Hybrid Entrepreneurial Interest It explored the cultural bias that exists between Minangkabau and non-Minangkabau people. 108 people had completed the three measures, and their respective data were subjected to tests of reliability, validity, and DIF. Results showed that the instrument has good reliability, evidenced by high item and person reliability coefficients and a large separation index. Most items were fitted via the Rasch Model, while some showed small signs of bias. The DIF analysis showed noteworthy cultural differences on several items, most prominently Interest 4, which presented a significant DIF difference. These results suggest a disparity in economic entity perception between the Minangkabau respondents, who grew up with cultural values promoting big capital entrepreneurship with possible aspirations to achieve economic stability, and the non-Minangkabau respondents. The findings highlight the need of considering cultural contexts when developing measures of risk preference in relationship to entrepreneurship. The tool has worked well, but it still needs refinement to be more culturally neutral and widely applicable. This study contributes to entrepreneurship theory by expanding our understanding of culturally responsive entrepreneurship and offers practical recommendations to encourage culturally responsive entrepreneurial efforts.

The Effect of Tourist Attractions and Facilities on Tourist’ Revisit Intention in Kerinci Regency, with Visitor Satisfaction as a Mediating Variable

2024-12-18T04:14:57+00:00

Penelitian ini bertujuan untuk menguji pengaruh daya tarik wisata dan fasilitas wisata terhadap minat berkunjung kembali wisatawan, dan menguji peran variabel kepuasan pengunjung sebagai mediasi. Penelitian ini didukung oleh Teori Diskonfirmasi Harapan. Penelitian ini menggunakan strategi kuantitatif untuk mengumpulkan data primer dengan menyebarkan kuesioner kepada 95 responden yang merupakan wisatawan di tempat wisata Kabupaten Kerinci tahun 2024. Kuesioner diisi oleh semua responden, dengan persentase respons 100%. Perangkat lunak statistik Smart-Partial Least Square (PLS) 3.0 digunakan untuk menganalisis data dengan menggunakan model Measurent Model Assessment (MMA). Evaluasi model pengukuran dan penilaian model struktural menghasilkan hasil dengan daya prediksi dan relevansi yang tinggi. Pengujian hipotesis menunjukkan empat pengaruh langsung yang signifikan: (i) daya tarik wisata dan minat berkunjung kembali; (ii) daya tarik wisata dan kepuasan pengunjung wisata; (iii) fasilitas wisata dan kepuasan pengunjung wisata; (iv) kepuasan pengunjung dan minat berkunjung kembali. Namun, ada satu pengaruh langsung yang tidak signifikan, yaitu fasilitas wisata dan minat berkunjung kembali. Selain itu, pengujian hipotesis menunjukkan bahwa kepuasan pengunjung memediasi hubungan antara daya tarik wisata dengan niat wisatawan untuk berkunjung kembali dengan tipe mediasi komplementer, dan kepuasan pengunjung memediasi hubungan antara fasilitas wisata dengan niat wisatawan untuk berkunjung kembali dengan tipe mediasi tidak langsung saja.

Moderating Effects of Market Based Value on the Relationship Between Financial Performance and Stock Returns: Evidence from the Indonesian Banking Industry

2024-10-27T06:53:44+00:00

The information that investors receive plays a crucial role in shaping their expectations regarding a firm's future prospects. It serves as a signal of the firm's performance, further amplified by its total market capitalization. This study delves into the relationship between financial performance and stock returns, with market capitalization acting as a moderating variable. Drawing on panel data from banking companies listed on the Indonesia Stock Exchange (IDX) between 2013 and 2022, the research encompasses 363 firm-year observations. Using an Ordinary Least Squares (OLS) estimation model, the findings reveal that market capitalization exerts a positive and significant influence on the relationship between financial performance and stock returns. This suggests that firms with higher market capitalization tend to see a stronger alignment between their financial performance and investor returns, underscoring the value of size and market perception in driving stock price movements.

The Influence of Entrepreneurial Attitude and Motivation on the Success of Community Enterprises in the Rankiang Saiyo Cooperative, Tanah Datar Regency

2025-01-17T01:28:54+00:00

Cooperatives play an important role in supporting economic development, especially in rural Indonesia. This study aims to analyse the impact of entrepreneurial attitudes and motivation on business success and evaluate the management effectiveness of Rangkiang Saiyo Cooperative, which has achieved assets of IDR 1.2 billion and won various awards at the provincial and district levels. The method used in this study is a quantitative approach with a survey of cooperative members supported by descriptive and inferential analyses. The results show that the entrepreneurial attitude and motivation of co-operative members have a significant influence on the success of their businesses. In addition, entrepreneurship training is proven to improve members' skills and productivity, although there are still obstacles such as suboptimal utilisation of the grants. The research also highlights the importance of strengthening social capital, financial product innovation, and cooperative empowerment strategies to improve organisational sustainability and efficiency. The findings provide recommendations for the development of cooperatives as drivers of the local economy in Indonesia.

Exploration of the Influence of Psychological Distress, Fear and Anxiety on Life Satisfaction: The Mediating Role of Sleep Disturbances

2024-12-18T04:06:20+00:00

This study aims to investigate the influence of psychological distress, fear and anxiety on life satisfaction, with sleep disturbances as a mediating variable. This study is motivated by the increasing prevalence of sleep disturbances due to emotional and psychological distress, which can significantly impact individual well-being. The research uses a quantitative approach with data collection through surveys of research subjects who meet certain criteria. Data analysis was conducted using the Structural Equation Modeling (SEM) method to test the direct and indirect relationships between variables. The research results indicate that psychological distress, fear and anxiety do not have a positive influence on life satisfaction (with path coefficients of 0.092; p=0.503 and -0.137; p=0.370, respectively). However, sleep disturbances have a significant influence on life satisfaction (path coefficient of 0.942; p=0.000). Additionally, sleep disturbances have been shown to mediate the relationship between psychological stress and life satisfaction (t=-3.715; p=0.000), as well as the relationship between anxiety and life satisfaction (t=-4.299; p=0.000). These findings emphasize the importance of sleep disturbances as a strong mediating factor in linking psychological stress and anxiety with life satisfaction. This research makes a significant contribution to understanding the psychological mechanisms that affect individual well-being and can serve as a basis for more effective mental health interventions.

Digital Marketing Adoption among Female MSMEs in Dharmasraya: Profile, Platform Choices, and Challenges

2024-11-02T03:13:02+00:00

This research discusses the use of digital marketing platforms by women MSMEs in Dharmasraya. The objective of the research is to identify the profiles and factors influencing the use of digital marketing platforms by women MSMEs in Dharmasraya Regency. Data is not yet available for this area. This research uses descriptive statistics and multinomial logistic regression on 125 women MSMEs spread across 11 sub-districts in Dharmasraya Regency. Descriptive statistics show that Facebook is the most popular choice. Married status, Telkomsel provider, trading business, individual business type, easily accessible location, purpose of promotion, no website and never experienced fraud are the dominant indicators in the profile of women MSMEs.

Multinomial Logistic regression analysis shows that the most influential variables are education, experience of fraud, number of children and business sector. The model comparing the choice of Istagram to Facebook is influenced by the last education, the lower number of children, the trade sector and never having experienced fraud. The age of MSMEs and the experience of never having experienced fraud have more influence on MSMEs using WA than on Facebook users. For WA Business, the higher education factor increases the likelihood of women MSMEs using WA Business compared to Facebook. As for Tiktok, none of the variables affect compared to Facebook users.

Generational Dynamics in Social Media: Harnessing Instagram for Value Co-Creation in Tourism

2025-01-17T01:34:02+00:00

This study analyzes how the influence of social media as a form of smart tourism technology (STT) affects the formation of value co-creation (VCC) in the home base accommodation industry. Furthermore, to see whether gender and generation become control variables in the relationship between smart tourism technology and value co-creation, is the purpose of this study. This study was conducted with a quantitative descriptive method. Conducted on 135 tourists in 17 home base accommodation destinations in West Sumatra, collecting data through official accounts of tourist destination managers. Partial least squares structural equation modeling and SPSS V.24 were used to analyze data and test hypotheses. The results found, where smart tourism technology has a positive and significant influence on value co-creation. Through social media, as a form of smart tourism technology, destination management organizations are able to involve tourists as co-producers in creating a sense of pleasure and an unforgettable experience. Gender does not moderate the effect of STT on VCC. The generation variable, is a moderating variable between STT and VCC. where generation strengthens the relationship between STT and VCC.

Digitalization and Competitive Advantage of SMEs: The Moderating Role of Entrepreneurial Competence

2024-10-27T06:50:46+00:00

The rapidly changing business environment encourages small and medium enterprises (SMEs) to adopt business digitalization. Research to explore factors influencing the competitive advantage of SMEs, specifically the role of digitalization, as well as examine the interaction of entrepreneurial competence on the influence of digitalization on the competitive advantage of SMEs. The research sample was owners/managers of 125 SMEs in the tourism sector in Malang City, East Java, which were taken using purposive sampling techniques. A questionnaire was used to collect data, then analyzed using PLS-SEM. The results of the study revealed that digitalization of SMEs provides benefits in the form of increasing the competitive advantage, another factor that contributes to competitive advantage is entrepreneurial competence. Other findings explain that entrepreneurial competence will strengthen the influence of SME digitalization on competitive advantage. This research has theoretical implications that competitive advantage will be achieved if SMEs have resource advantages, namely digitalization, as well as practical implications for the importance of adopting digitalization to increase the competitive advantage of SMEs.

The Impact of Digital Transformation on MSMEs Agility and Business Performance in The Modern Era

2024-12-16T00:54:17+00:00

Digital transformation has become a key driver of business development in the modern era, especially for Micro, Small, and Medium Enterprises (MSMEs). In West Sumatra, despite numerous challenges in adopting technology, digitalization offers significant opportunities to enhance organizational agility and business performance. This study aims to examine the impact of digital transformation on business agility and business performance in the modern era. Digital transformation is a crucial factor driving organizational change, improving operational efficiency, and increasing competitiveness. The study uses a sample of 120 MSMEs from various sectors in West Sumatra. A Structural Equation Modeling (SEM) approach with Partial Least Squares (PLS) analysis was used to assess the relationships between digital transformation, business agility, and performance outcomes. The research results show that changes in information technology have a positive and significant influence on organizational performance. There is a significant positive relationship between changes in information technology and MSME business performance. Organizational performance has a positive and significant influence on MSME business performance. Business performance plays an important role as an intermediary between changes in information technology and MSME business performance in West Sumatra.

The Influence of Customer Relationship Management and Switching Barrier on Customer Loyalty at PT. Permodalan Nasional Madani (PNM) in Pasaman District

2025-01-23T03:02:40+00:00

Permodalan Nasional Madani (PNM) is an institution that distributes funds to the community in the form of business capital to help the community's economy. The purpose of this study is to see the influence of Customer Relationship Managementand Switching Barriers to Loyalty at PT. Permodalan Nasional Madani (PNM) The method used in this study is a quantitative method. Data collection in this study was through a questionnaire distributed to 60 respondents.The method used in this study is non-probability sampling.The results of the study show that the variables: a).Customer Relationship Management Has a positive and significant influence on Loyalty with valuet count is 3.415 with a significant level (Sig. 0.000.)b).Switching Barrierhas a negative and significant effect on loyalty with a t-value of (-2.048) and a sig. value of 0.045. c).Customer Relationship Management Variables andVariablesSwitching BarriersThe F test value is 54.683 and the significance value is 0.000. Simultaneously, there is an influence of the Customer Relationship Management variable And Switching Barrierson Customer Loyalty. Contribution of Customer Relationship Management variables and Switching Barriers as big as0.657, on the Customer Loyalty variable or 65.7% and the remaining 34.3 is influenced by other variables. From the results it is suggested PT. Madani National Capitalneed to increase customer loyalty by maintaining long-term relationships, intense interaction with customers maintaining and relational benefits, as well as the availability and attractiveness of alternatives to PT. PNM.

Keywords : Customer Relationship Management, Switching Barrier, Loyalty

Optimizing Employee Engagement: Exploring the Role of Perceived Organizational Support and Employee Experience in Logistics Companies

2024-11-26T04:25:33+00:00

This research aims to explain the relationship between Perceived Organizational Support (POS), employee experience, and employee engagement (EE) in logistics companies. It also explores how employee experience moderates the relationship between POS and EE. The study uses an explanatory approach to test the proposed hypotheses through multiple regression analysis and Moderated Regression Analysis (MRA). Data was collected from 80 employees in logistics companies using a structured questionnaire based on a five-point Likert scale. The findings reveal that POS has a significant positive influence on EE. Moreover, the results demonstrate that employee experience strengthens the relationship between POS and EE, suggesting that improvements in employee experience can further enhance the positive effect of POS on employee engagement. This study highlights the critical role of fostering POS and enhancing employee experience as effective strategies to boost employee engagement in logistics companies.

Cyberbullying: Causes of Online Harassment

2024-12-12T05:08:43+00:00

The use of social media has risen along with cyberbullying as the world gets more digitally linked. Based on a United Nations Children's Fund (UNICEF) report (2020), Malaysia is ranked as the second highest in Asia for cyberbullying among youth indicating that cyberbullying is becoming an increasingly prominent problem in the country. Research on cyberbullying has made significant progress in recent years, but understanding of cyberbullying behavior remains limited. Therefore, more investigation is needed to develop a comprehensive understanding of factors that influence cyberbullying behavior among adults in Malaysia. The current study aimed to examine the effect of anonymity, accessibility, and peer pressure on cyberbullying behavior among Malaysians. The quantitative research method is utilized by distributing the online questionnaire using Google Forms via face-to-face, email, and social networks. A total of 171 responses were collected and used for the data analysis. The findings show that anonymity, accessibility, and peer pressure have significant effects on cyberbullying behavior. In addition, the study also revealed that accessibility is the most influential factor in cyberbullying behavior. In the digital age, social media plays a central role and it is essential to foster a safe and respectful online environment. Additionally, addressing cyberbullying requires a collective effort from individuals, families, institutions, communities, and policymakers. Enforcing stricter laws and regulations to hold cyberbullies can serve as a deterrent and help to protect potential victims.

Students of Bung Hatta University UMKM actors in West Sumatra

2025-01-09T01:57:00+00:00

This research aims to examine the entrepreneurial interest of students at the Faculty of Economics, Bung Hatta University, and the factors influencing it. And to estimate whether they will become MSME actors in West Sumatera. This research was conducted on 241 students who have taken an entrepreneurship course. The tests conducted were descriptive statistics, classical assumptions, and multiple regression with the help of SPSS software. The results of the descriptive statistics of the tested variables show that entrepreneurial interest, desire to be a boss, desire to have and manage one's own finances, environmental support, innovation, self-esteem, and desire to overcome personal challenges are very high, and the leadership, flexibility, and innovation they possess are quite high. The independent variables explain 23.8% of the variation in the dependent variable. Simultaneously, the variables of self-esteem, personal challenges, desire to be a boss, innovation, leadership, flexibility, finance, and environment have a positive and significant impact on entrepreneurial interest. Partially, the variables of personal challenges, desire to be a boss, finance, and environment have a positive and significant impact on entrepreneurial interest, but self-esteem, innovation, leadership, and flexibility have a positive but not significant impact on entrepreneurial interest.