PENGARUH PRODUK DAN KELUARGA TERHADAP KEPUTUSAN SISWA MEMILIH PROGRAM KEAHLIAN BISNIS DAN PEMASARAN SMK NEGERI 1 LUBUKSIKAPING

Abstrak

Abstract

The purpose of this study is to examine the effect of product and family on student’s decision
making for business skill and marketing programs at SMK Negeri 1 Lubuksikaping. The sampling
technique used was simple random sampling, while technique of analysis performed to conduct
hypotheses testing was multiple regressions. The results of analysis displayed that variables of product
and family were found to have positive and significant effect on student’s decision making for business
skill and marketing programs at SMK Negeri 1 Lubuksikaping. Furthermore, the result of analysis
showed that variable of product was found to have the strongest effect on student’s decision making for
business skill and marketing programs compared to the effect of variable of family.
Key-words: Product, Family and Decision making.