PENGARUH HARGA, PERSEPSI KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN ONLINE (Studi Kasus Mahasiswa/i pengguna aplikasi LAZADA di PTN Di Kota Padang)
Keywords:
Price, Perception of Ease of Use, Quality of Information on consumer purchasing decisions.Abstract
This study examines the relationship between the effect of the variables Price, Perceived Ease of Use and Information Quality on consumer purchasing decisions. The population in this study were users of the Lazada application at PTN in Padang City. With a sample of 80 respondents who were selected using purposive sampling technique. Based on the results of the study, it can be concluded that the price has a positive and significant impact on consumer purchasing decisions. Perception of ease of use has a positive but not significant effect on consumer purchasing decisions. The quality of information has a positive and significant effect on consumer purchasing decisions on Lazada application users at PTNs in Padang City. And the information quality variable has the most dominant influence on consumer purchasing decisions.References
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