PENGARUH PERSEPSI RISIKO, PERSEPSI KEMUDAHAN DAN FITUR LAYANAN TERHADAP MINAT BELI DENGAN MENGGUNAKAN SHOPEEPAY DI KOTA PADANG
Keywords:
Perception of Risk, Perception of Easiness, Service Features, Purchase IntentionAbstract
This study aims to determine and analyze the effect of perceived of risk, perceived of easiness and service features on purchase intention using ShopeePay in Padang City. The sample used is 80 respondents. The sampling technique is purposive sampling. The data is processed using SPSS 20. The type of data in this study is quantitative data. The data source is primary data. The results of this study indicate that the perception of risk has a negative effect on purchase intention using ShopeePay in Padang City, the perception of easiness has a positive effect on purchase intention using ShopeePay in Padang City and service features have a positive effect on purchase intention using ShopeePay in Padang City.References
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