PENGARUH SIKAP, NORMA SUBJEKTIF DAN PERSEPSI KEMUDAHANPENGGUNAAN TERHADAP NIAT BERBELANJA ONLINE DI KOTA PADANG (Studi Kasus: Toko Online Cahaya-id.com)
Keywords:
Sikap, Norma Subjektif, Persepsi Kemudahan, Niat Berbelanja Online., Attitude, Subjective Norms, Perceived Ease of Use, Online Shopping Intention.Abstract
This study aims to determine the effect of attitudes, subjective norms and perceived ease of use on online shopping intentions in Padang city (case study: Cahaya-id.com online shop). The sample used was 80 respondents. The sampling technique is purposive sampling. The data is processed using SPSS 20. The type of data in this study is quantitative data. The data source is primary data. The results of this study indicate that attitudes have a positive effect on online shopping intentions in Padang city at the Cahaya-id.com online shop, subjective norms have a positive effect on online shopping intentions in Padang City at the Cahaya-id.com online shop and perceived ease of use has a positive effect on online shopping intentions in Padang city at the Cahaya-id.com online shop.References
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