PENGARUH KEMUDAHAN DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI E-WALLET SHOPEEPAY DI KOTA PADANG
Keywords:
ease of use, promotion, decision to use, ShopeePay e-walletAbstract
This study aims to analyze the effect of convenience and promotion on the decision to use the ShopeePay e-wallet application in Padang City. The data source of this research is primary data that comes from the sample, namely the users of the ShopeePay e-wallet application in the city of Padang. Data was collected using purposive sampling by spreading to 60 respondents. The effect of convenience and promotion on usage decisions is analyzed using SPSS 16.0 software. The results of this study indicate that ease of use significantly influences the decision to use the ShopeePay e-wallet application in Padang City. Promotion significantly influences the decision to use the ShopeePay e-wallet application in Padang City. Ease of use and promotion significantly influence the decision to use the ShopeePay e-wallet application in Padang City.References
Dirwan, f. L. (2020). Pengaruh Kemudahan, Promosi, Dan Kemanfaatan Terhadap Keputusan Penggunaan Uang Digital. Jurnal Ilmiah Akuntansi Manajemen Volume 3 Nomor i – April 2020 Issn (Print): 2598-0696, Issn (Online): 2684-9283 Doi: Https://Doi.Org/10.35326/Jiam.v3i1.
Sudjatmika, f. V. (2017). Pengaruh Harga, Ulasan Produk, Kemudahan, Dan Keamanan Terhadap Keputusan Pembelian Secara Online Di Tokopedia.Com. Agora Vol. 5, No. 1, (2017)
Mulazid, m. H. (2017). Pengaruh Promosi, Kepercayaan Dan Kesadaran Merek Terhadap Keputusan Nasabah Menggunakan Produk Tabungan Haji (Mabrur) Bank Syariah Mandiri Kcp. Sawangan Kota Depok. Islamiconomic: Jurnal Ekonomi Islam Volume 8 No. 1 Januari - Juni 2017 p-Issn: 2085-3696; e-Issn: 2541-4127 Page: 19 - 46.
Rondonuwu, m. (2013). Tingkat Pendidikan, Motivasi Dan Promosi Pengaruhnya Terhadap Keputusan Penggunaan Produk Nasabah Priority Banking Bank Sulut. Jurnal Emba Vol.1 No.3 Juni 2013, Hal. 257-264.
