PENGARUH GAYA HIDUP, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MASKER SENSI DUCKBILL DIKOTA PADANG

Abstract

This study aims to analyze the effect of lifestyle, price, and product quality on purchasing decisions on duckbill sensi mask products in the city of Padang. This study uses the population used in this study, people who have already purchased duckbill sensi mask products. The sample used in this study were 80 respondents, with purposive sampling technique. The results of the study concluded that, (1) Lifestyle has a positive effect on purchasing decisions for Iduckbill masks in the city of Padang. (2) The price has a positive effect on the decision to purchase the duckbill license masker product in the city of Padang. (3) The quality of the Product does not have a positive effect on the decision to purchase the duckbill Mask product in the city of Padang.