PENGARUH PERCEIVED RISK, EXPERIENCE QUALITY, DAN DESTINATION ATTRACTIVENESS TERHADAP REVISIT INTENTION PADA OBJEK WISATA PANTAI SIKABAU DI KABUPATEN PASAMAN BARAT
Keywords:
revisit intention, perceived risk, experience quality, destination attractivenessAbstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh perceived risk,experience quality dan destination attractiveness terhadap revisit intention pada objek wisata pantai sikabau di Kabupaten Pasaman Barat. Sampel yang digunakan 80 responden yang pernah berkunjung ke objek wisata pantai sikabau di Kabupaten Pasaman Barat. Teknik pengambilan sampel menggunakan purposive sampling. Penelitian ini menggunakan metode uji instrument penelitian, analisa deskriptif, pengujian asumsi klasik, regresi linier berganda, uji koefisien determinasi (R2), uji t-statistik Data diolah mengguakan SPSS. Hasil penelitian perceived risk, experience quality, destination attractiveness berpengaruh positif dan signifikan terhadap revisit intention pada objek wisata pantai sikabau di kabupaten pasaman baratReferences
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